Live Webinar
Demonstrating the Business Value of Product Master Data in Chemical Organizations
Turning Product Data
into an Enterprise-Wide Value Driver
April 2 – 3 PM CET | 45 Minutes

Product Master Data creates value across the enterprise.
It is the one source of truth for product information that empowers sales and marketing, supports product management, and helps regulatory and operations teams reduce risk and drive inefficiencies.
Across the product lifecycle, from go-to-market to compliance, it impacts speed, consistency and performance.
Yet one question often remains unanswered:
What is the business value of Product Master Data and how quickly can it be achieved?
Organizations must improve profitability, accelerate time-to-market and manage growing complexity.
Investments are expected to deliver measurable impact, but the financial contribution of Product Master Data is rarely quantified.
This webinar will provide a clear framework to demonstrate, quantify and defend its business value at executive level.
What you will gain:
- A clear understanding of where Product Master Data creates measurable value
- A framework to quantify growth, savings and risk reduction
- Concrete value-creation use cases across sales, marketing, regulatory and IT
- Executive-level metrics that resonate in investment discussions
- A structured approach to build and defend your business case
Key questions we will address:
- What are the core value-creation use cases enabled by Product Master Data in chemical organizations?
- How does Product Master Data drive revenue growth, pricing discipline and digital customer engagement?
- What operational and compliance costs can be reduced through structured and governed product data?
- How does Product Master Data reduce enterprise complexity while lowering long-term IT and maintenance costs?
- How does trusted Product Master Data enable AI initiatives and large-scale digital transformation?
- How can these value drivers be translated into a measurable, enterprise-wide business case?
Who should attend:
- Business Unit Leaders
- Sales & Marketing Directors
- Heads of Regulatory, Quality, Procurement, Product Management and Sustainability
- Heads of Digital and Digital Transformation
- Heads of Data and Data Governance
- Chief Information Officers (CIO)
- Chief Financial Officers (CFO)
- C-Level Executives involved in enterprise performance and transformation
Especially relevant if you are navigating:
- Portfolio complexity and formulation challenges
- Multi-entity, Multi-ERP and post-M&A system environments
- Regulatory pressure and compliance risk
- Enterprise digital transformation programs
- AI initiatives requiring trusted, governed product data

Ariana Andrews
Senior Global
Business Development
Special Chem

Chintan Bhomia
ProductLead
ionicPIM & Agilis
Agenda (45 minutes):
-
The Executive Reality of Product Data Today Fragmentation, duplication, compliance exposure, hidden operational costs.
-
Business Value Levers of Product Master Data
Revenue enablement, cost reduction, risk mitigation, capital efficiency. -
Building the Business Case
From operational pain points to executive metrics. -
Live discussion & Q&A
The approaches discussed:
This webinar will reference the principles behind structured Product Master Data governance in complex chemical environments.
ionicPIM is designed to structure, govern, and distribute product data consistently across enterprise systems and channels.
The focus of this session is on business value, financial impact, and executive alignment, not on product demonstration.
