USE CASE

Engage new customers digitally

Today’s customers demand digital interactions at many points of their buying journey. Launch your online catalog to attract and engage them.


 

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ionicPIM is the result of 20+ years of experience in building the largest online catalogs of commercially available chemicals (5,800+ suppliers, 350k products)

ionicPIM brings unique benefits

All the capabilities of a standard PIM system, plus special features for chemical producers and distributors

About the product
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Designed for business users to create and operate

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Built-in chemical data models

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Producer - distributor PIM-to-PIM connection

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Chemical-specific nomenclatures

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Multi-industry product views

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Direct data export with SpecialChem

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Integration with Agilis Digital Commerce platform

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Support with product data input and maintenance

Powered by Agilis & SpecialChem

An information system designed BY and FOR chemical industry professionals

ionicPIM is the product of collaboration between SpecialChem, the world’s leading material selection platform, and Agilis, the premier provider of digital commerce solutions for the chemical industry. Both companies were founded by seasoned industry professionals with decades of experience working for companies such as Arkema and BASF, with the explicit mission of bringing digital buying, selling, promoting, and product information management practices to chemical producers and distributors.

About us
The Problem

Purely analog sales are outdated, but creating new digital channels is generally long, painful and costly

We constantly battle inefficient workflows due to outdated spreadsheets and endless email chains, making it difficult to keep our product information up-to-date. Sharing product documentation with distributors is a repetitive and cumbersome process, and our current system struggles to meet customer demands for accurate and timely product data.

#1

How to align self-service demand with support needs?

Influenced by their daily digital experiences, chemical buyers prefer self-serve options for searching products at any time, without feeling pressured by sales representatives. However, they also value easy access to support when needed and quick availability of documentation.y of documentation.

#2

How to adapt to Digital behavior?

The first contact with your brand is now digital and the quality of their digital experience becomes a purchase criterion. You need to propose a great online experience, on your website first, and then on all channels where your customers go.

#3

How to avoid common traps of creating digital experiences?

You need to be “top of mind” to attract customers directly on your website or very well-referenced search engines.

In general, creating digital experiences requires long, expensive, and risky projects.

The Solution

Launch your online catalog

Reference on search engines

Well designed, online catalogs are great tools to be well referenced on search engines. They rapidly become the number one section of your website in terms of traffic and engagement.

Rich search filters

Let customers easily find the product they need through rich search filters or text search features, 24x7, even when your sales reps sleep.

Lead capture tools

Let them contact your teams trough request for info, for price or for sample, once they know what you can offer. You save precious sales reps time while getting more qualified opportunities.

Impact & ROI

Concrete Business Results

    • You Engage the new digital customer with unmatched efficiency
    • You attract more new customers to your brand
    • You generate more and better leads showing clear buying intents
    • You generate sales as most of the leads show an initial intent.
    • You are doing inbound marketing / demand capture
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Our Approach

How ionicPIM Solutions help you

Product Master Data

Our experts fully understand the specific way you sell, how your customers buy, and your use cases with ROI in mind.

They design your specific data model that reflects your use cases and your organization.

We take your existing data, from different places, systems and formats. We digitize it with our hybrid AI + expert validation processes.

We structure all your fields and create your taxonomies. Every data entry is validated by a human with extensive chemical expertise.

We deliver your Product Master Data in ionicPIM, nice and clean.

ionicPIM

We setup ionicPIM according to your organization and use-cases.

We connect the suite with other systems (ERP, document management…) if need be.

We train your internal users on how to best use it. However, the system's intuitive design ensures that most users quickly and easily grasp it on their own.

ionicCatalog

Once your Product Master Data is all set in ionicPIM, you simply click on a button and your online catalog appears on your website, your customer portal…

We configure your forms, request management, document access permissions.

We connect your ionicCatalog with other systems (CRM, MA…).

Testimonial

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Jens Mueller
 Global Marketing Director for Elementis' personal care business

 

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