---
title: ionicPIM - Engage new customers digitally
description: Engage customers with ionicPIM, streamline product data sharing, and enhance your online catalog for improved sales and lead generation.
---

 USE CASE

# Engage new customers digitally

Today’s customers demand digital interactions at many points of their buying journey. Launch your online catalog to attract and engage them.

![iStock-1289753003-edited](https://ionicpim.com/hubfs/IonicPIM/use%20cases/iStock-1289753003-edited.svg)

### ionicPIM is the result of 20+ years of experience in building the largest online catalogs of commercially available chemicals (5,800+ suppliers, 350k products)

## Producer - Distributor PIM-to-PIM connection

##### Tired of sending or requesting product documentation again and again? 

With ionicPIM, producers and distributors share product data and documentation with one-click, enabling faster distribution of the most updated content, while reducing the number of unnecessary emails and phone calls.

[![More about the product](https://no-cache.hubspot.com/cta/default/1692203/b5ffcbb0-5a20-4bbe-91b9-96ccbcddfc83.png)](https://cta-redirect.hubspot.com/cta/redirect/1692203/b5ffcbb0-5a20-4bbe-91b9-96ccbcddfc83)

![ionicPIM_Product Information Management_BENEFIT_2_producer-distributor_PIM_to_PIM_connection](https://ionicpim.com/hubfs/IonicPIM/Images/BENEFIT_2.svg)

## ionicPIM brings unique benefits

All the capabilities of a standard PIM system, plus special features for chemical producers and distributors

[![About the product](https://no-cache.hubspot.com/cta/default/1692203/29def1f4-f64b-43af-8865-45ee371d4a10.png)](https://cta-redirect.hubspot.com/cta/redirect/1692203/29def1f4-f64b-43af-8865-45ee371d4a10)

![Frame-3](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-3.png)

Designed for business users to create and operate

![Frame-2](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-2.png)

Built-in chemical data models

![Frame-5](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-5.png)

Producer - distributor PIM-to-PIM connection

![Frame 15420 (3)](https://ionicpim.com/hubfs/IonicPIM/Images/Frame%2015420%20(3).png)

Chemical-specific nomenclatures

![Frame-6](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-6.png)

Multi-industry product views

![Frame 15420 (5)](https://ionicpim.com/hubfs/IonicPIM/Images/Frame%2015420%20(5).png)

Direct data export with SpecialChem

![Frame-4](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-4.png)

Integration with Agilis Digital Commerce platform

![Frame-1](https://ionicpim.com/hubfs/IonicPIM/Images/Frame-1.png)

Support with product data input and maintenance

 Powered by Agilis & SpecialChem

## An information system designed BY and FOR chemical industry professionals

ionicPIM is the product of collaboration between SpecialChem, the world’s leading material selection platform, and Agilis, the premier provider of digital commerce solutions for the chemical industry. Both companies were founded by seasoned industry professionals with decades of experience working for companies such as Arkema and BASF, with the explicit mission of bringing digital buying, selling, promoting, and product information management practices to chemical producers and distributors.

[![About us](https://no-cache.hubspot.com/cta/default/1692203/9bdfda5a-94d4-4a6e-ab93-d228bc027853.png)](https://cta-redirect.hubspot.com/cta/redirect/1692203/9bdfda5a-94d4-4a6e-ab93-d228bc027853)

##### The Problem

## Purely analog sales are outdated, but creating new digital channels is generally long, painful and costly

We constantly battle inefficient workflows due to outdated spreadsheets and endless email chains, making it difficult to keep our product information up-to-date. Sharing product documentation with distributors is a repetitive and cumbersome process, and our current system struggles to meet customer demands for accurate and timely product data.

#1

### How to align self-service demand with support needs?

Influenced by their daily digital experiences, chemical buyers prefer self-serve options for searching products at any time, without feeling pressured by sales representatives. However, they also value easy access to support when needed and quick availability of documentation.y of documentation.

#2

### How to adapt to Digital behavior?

The first contact with your brand is now digital and the quality of their digital experience becomes a purchase criterion. You need to propose a great online experience, on your website first, and then on all channels where your customers go.

#3

### How to avoid common traps of creating digital experiences?

You need to be “top of mind” to attract customers directly on your website or very well-referenced search engines.

In general, creating digital experiences requires long, expensive, and risky projects.

##### The Solution

## Launch your online catalog

### Reference on search engines

Well designed, online catalogs are great tools to be well referenced on search engines. They rapidly become the number one section of your website in terms of traffic and engagement.

### Rich search filters

Let customers easily find the product they need through rich search filters or text search features, 24x7, even when your sales reps sleep.

### Lead capture tools

Let them contact your teams trough request for info, for price or for sample, once they know what you can offer. You save precious sales reps time while getting more qualified opportunities.

##### Impact & ROI

## Concrete Business Results

![1](https://ionicpim.com/hs-fs/hubfs/IonicPIM/use%20cases/1.png?width=220&height=220&name=1.png "1")

![2](https://ionicpim.com/hs-fs/hubfs/IonicPIM/use%20cases/2.png?width=220&height=220&name=2.png "2")

![3](https://ionicpim.com/hs-fs/hubfs/IonicPIM/use%20cases/3.png?width=220&height=220&name=3.png "3")

##### Our Approach

## How ionicPIM Solutions help you

### Product Master Data

Our experts fully understand the specific way you sell, how your customers buy, and your use cases with ROI in mind.

They design your specific data model that reflects your use cases and your organization.

We take your existing data, from different places, systems and formats. We digitize it with our hybrid AI + expert validation processes.

We structure all your fields and create your taxonomies. Every data entry is validated by a human with extensive chemical expertise.

We deliver your Product Master Data in ionicPIM, nice and clean.

### ionicPIM

We setup ionicPIM according to your organization and use-cases.

We connect the suite with other systems (ERP, document management…) if need be.

We train your internal users on how to best use it. However, the system's intuitive design ensures that most users quickly and easily grasp it on their own.

### ionicCatalog

Once your Product Master Data is all set in ionicPIM, you simply click on a button and your online catalog appears on your website, your customer portal…

We configure your forms, request management, document access permissions.

We connect your ionicCatalog with other systems (CRM, MA…).

## **Testimonial**

![Elementis_Corporate Logo_CMYK_without Strapline_NEW (002)](https://ionicpim.com/hs-fs/hubfs/Newsletter/Pictures/Elementis_Corporate%20Logo_CMYK_without%20Strapline_NEW%20(002).jpg?width=267&height=80&name=Elementis_Corporate%20Logo_CMYK_without%20Strapline_NEW%20(002).jpg "Elementis_Corporate Logo_CMYK_without Strapline_NEW (002)")

**Jens Mueller  
** Global Marketing Director for Elementis' personal care business

 

### Download as a PDF

![](https://ionicpim.com/hubfs/IonicPIM/Images/ic-logo.png)

## Want to learn more?

##### Our team is happy to answer questions and do a demo for you.

[Request a demo ](https://ionicpim.com/request-demo)

### Stay Ahead of Chemical Data & Digital Transformation Trends 

Join chemical industry professionals receiving insights on Product Master Data, industry trends and expert perspectives, new blog articles and resources, webinar invitations, product updates and customer stories.

### Subscribe to our Newsletter

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://stream.mux.com/Gysnh2cyxDf00OXkGqrEEhYjijjYF4LexcKroGzEDxNM/capped-1080p.mp4",
  "dateModified" : "2025-03-17T11:09:31.904Z",
  "duration" : "PT45S",
  "height" : 1080,
  "name" : "Elementis testimonial short",
  "thumbnailUrl" : "https://1692203.fs1.hubspotusercontent-na1.net/hubfs/1692203/IonicPIM/use%20cases/Elementis%20testimonial%20short.mp4/medium.jpg?t=1742209771904",
  "uploadDate" : "2025-03-12T13:23:54.634Z",
  "width" : 1080
}
```