---
title: AI, or not AI. That is the question - Video Blog
description: Learn what is a Product Master Data and what is needed to build your own chemical-specific PMD
image: https://ionicpim.com/hubfs/IonicPIM/Video%20blogs/PIM%20website_Webinar2.png
---

# AI, or not AI. That is the question - Video Blog

[ Christophe Cabarry, ](https://ionicpim.com/blog/author/christophe-cabarry)

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[Digitalization](https://ionicpim.com/blog/tag/digitalization) [ionicPIM](https://ionicpim.com/blog/tag/ionicpim) [Chemical Industry](https://ionicpim.com/blog/tag/chemical-industry) [Product Master Data](https://ionicpim.com/blog/tag/product-master-data)

![](https://ionicpim.com/hubfs/IonicPIM/Video%20blogs/PIM%20website_Webinar2.png)

We recently talked with Maarten Stramrood, ex-CDO of Brenntag, from Vasco Consulting to explore the modern dilemma: 'AI, or not AI?'— delving into the subject of AI in Product Master Data Projects.

 

Looking for more details? See our latest blog on the topic.

![Watch](https://no-cache.hubspot.com/cta/default/1692203/interactive-186252053259.png)

##### Christophe Cabarry

Christophe is the Founder & CEO of SpecialChem. After more than two decades of full dedication developing the world’s leading Material Selection Platform, Christophe has become one of the prominent thought leaders on digitalization of the chemical industry.Before launching SpecialChem, he held various positions in sales, marketing, business development, and purchasing over his eight years with Elf Atochem (now Arkema), both in France and in Germany. Christophe holds a Master Degree from the Ecole Centrale de Paris and an MBA from the Toulouse Business School”

[Follow me on LinkedIn ](https://www.linkedin.com/in/christophecabarry/)

### Similar posts

<https://ionicpim.com/blog/videoblog-roi-of-a-pim>

 Christophe Cabarry  |   Dec 9, 2024

### [How to measure the ROI of a PIM? - Video Blog](https://ionicpim.com/blog/videoblog-roi-of-a-pim)

[Read the article](https://ionicpim.com/blog/videoblog-roi-of-a-pim)

<https://ionicpim.com/blog/videoblog-3-takeaways-pmdsuccess>

 Christophe Cabarry  |   Feb 20, 2025

### [How to make your PMD project a success - 3 takeaways from the Webinar (5 min)](https://ionicpim.com/blog/videoblog-3-takeaways-pmdsuccess)

[Read the article](https://ionicpim.com/blog/videoblog-3-takeaways-pmdsuccess)

<https://ionicpim.com/blog/videoblog-understand-product-master-data>

 Christophe Cabarry  |   Mar 5, 2024

### [Understanding Product Master Data (PMD) - Video Blog](https://ionicpim.com/blog/videoblog-understand-product-master-data)

[Read the article](https://ionicpim.com/blog/videoblog-understand-product-master-data)

![](https://ionicpim.com/hubfs/IonicPIM/Images/ic-logo.png)

## Ready to know more?

Eager to know more about PIMs? About why is ionicPIM for you? Our team will be happy to share a demo for you.

[![Request a demo](https://no-cache.hubspot.com/cta/default/1692203/ad8ea319-3f88-4e71-8fb5-19a424e23368.png)](https://cta-redirect.hubspot.com/cta/redirect/1692203/ad8ea319-3f88-4e71-8fb5-19a424e23368)

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