Why is Product Master Data (PMD) so critical for chemical companies - Video Blog
Christophe Cabarry,
Mar 12, 2024
Recent years brought a swift change in technical buyer behavior. The big majority of users is seeking information online. The recent trends impact organizations and make centralized product information a necessity.
Here are three reasons why:
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#1 Serve the digitalizing customer
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#2 Enable Sales
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#3 Tackle product info boom
#1 Product Master Data is critical to serve the digitalizing customer
Changing digital habits means new expectations from your customers & the need for consistent info across all digital channels.
#2 Product Master Data can digitally enable sales
Achieving success in a digital landscape requires a centralized hub of accurate product information. A single source of truth.
#3 Product Master Data helps tackle the product information boom
The rapid growth in regulatory compliance and sustainability demands necessitates an increased amount of product information like never before.
Looking for more details ? See our latest blog on the topic.
