.


 Webinar

How to Convince
Your CEO to Invest
in a PIM



Now available on demand  
ionicPIM

Some CEOs don’t immediately perceive the critical importance of Product Information Management, because it involves so many day-to-day processes they are not directly familiar with.

In many chemical companies, product information management remains invisible to leadership. CEOs are focused on growth strategy, financial results, and risk, not on the complex flow of product data that powers customer interactions, from recommendation to quotation, from document creation to document exchange, through sales forces to digital channels. 

The result: initiatives like PIM can fall behind other projects, seen as “nice-to-have” or “IT-driven.” 
 
But as business digitalizes in so many dimensions and customers expect instant, accurate, and compliant data, this blind spot becomes a real roadblock. 

In this 45-minute live live webinar, we’ll explore why some CEOs might underestimate PIM, what misconceptions usually stand in the way, and how to reframe the conversation in strategic business terms. 

You’ll leave with practical frameworks, examples, and arguments to help your leadership see PIM for what it truly is, a foundation for agility, profitability, and future competitiveness. 

Who should watch:
  • Anyone building the internal business case for a PIM or Master Data solution
  • Digitalization and Digital Transformation teams
  • Heads of HSE, Quality and IT 
  • Sales and Marketing leaders
  • BU Managers  

Our Panel Speaker: 

Headshot_Arianna_Andrews

Ariana Andrews
Senior Global Business Development at ionicPIM

Watch Now

 

What You Will Learn:

  • The CEO perspective: what they care about and why PIM doesn’t always fit their radar. 

  • The misconceptions: “it’s just data,” “our ERP does that,” “we’re doing fine without it.” 

  • The ownership dilemma: when multiple teams need a PIM, who should lead the initiative? 

  • The ROI question: how to aggregate multiple gains into a credible, global business case. 

  • The change management concerns how to show that digitalizing product data can be efficient and non-disruptive. 

  • How to create urgency: why mastering product data is essential to stay competitive in an omnichannel, digital marketplace. 

 

Want to know more?

Looking to find out more about Product Master Data and ionicPIM solutions and how a structured data management can help you grow your business? 

Contact us