All along the plastics value chain, from resin producers to converters, products are rarely simple. They are often formulated, customized, and designed for specific applications and requirements.
It’s not rare to find compounders or masterbatchers managing tens of thousands of product variations, each described in over 100 attributes.
In most cases, product data is locked in documents, not hosted in databases. It is stored in different formats, within different systems and locations. Under the responsibility of different teams that have diverging goals.
Without a solid Plastics Master Data foundation:
- Formulators do not know which of their already developed products match the requirement of a new customer, leading to long time to offer and systematic new product development.
- Procurement has little information on alternative products when disruptions in supply kick-in.
- Converters cannot effectively track the regulatory and sustainability data that is required by their customers and retailers.
- Suppliers cannot offer digital self-served experience to their customers through online tools like catalogs or selectors.
- And the promise of AI in R&D, production or sales willl not be reached.
Product discovery, recommendation, and customer support all depend on one thing: reliable, structured Product Master Data.
This webinar will show how plastics companies can move from fragmented data to a scalable Product Master Data foundation, enabling faster response, better reuse, and stronger commercial performance.
