Live Webinar
The Criticality of Product Master Data in a Digital & AI World, Insights of Daniel Futter,
Dow’s Chief Commercial Officer
Live Webinar | Wed, June 17 – 3 PM CET | 45 Minutes

A Leadership Conversation with Daniel Futter
How trusted Product Master Data is becoming the foundation for AI, digital transformation, customer experience, and commercial growth in the chemical industry.
Why This Conversation Matters
AI is transforming the chemical industry.
But AI is only as reliable as the product information behind it.
As companies accelerate digital transformation initiatives, Product Master Data is becoming a strategic business foundation for:
- AI readiness,
- customer experience,
- commercial performance,
- digital commerce,
- and scalable growth.
- fragmented product information,
- siloed systems and Business Units,
- inconsistent data,
- limited product visibility,
- and complex governance challenges.
- slower commercial execution,
- missed growth opportunities,
- poor digital experiences,
- and AI initiatives built on unreliable data.
This webinar explores why trusted Product Master Data is now becoming critical for the future of the chemical industry.
A Unique Industry Perspective
This conversation features Daniel Futter, one of the industry’s most experienced leaders at the intersection of:
- commercial strategy,
- digital transformation,
- customer experience,
- and business growth.
With more than 30 years in the chemical and materials industries, Daniel has helped lead major transformation initiatives across Dow, Dow Corning, and Xiameter.
Today, as Chief Commercial Officer of Dow, he oversees Dow’s global commercial organization across sales, marketing, customer experience, branding, and new business development.
His experience uniquely combines:
- strategic and operational leadership,
- commodities and specialties,
- global transformation programs,
- customer-centric digitalization,
- and measurable commercial impact.
A rare opportunity to hear a practical and high-level perspective on how AI, digitalization, and Product Master Data are reshaping the future of the industry.
About the Session
This webinar is organized by ionicPIM and focuses on the strategic role of Product Master Data in the future of the chemical industry.
The session will focus on leadership perspectives, operational realities, digital transformation, and business impact.
Our Panel Speakers:

Daniel Futter
Chief Commercial Officer, The Dow Chemical Company

Christophe Cabarry
Founder and CEO
of SpecialChem
Agenda (45 minutes):
Leadership Conversation & Live Discussion
-
Why Product Master Data Has Become Critical: AI, digitalization, customer expectations, and portfolio complexity.
-
Lessons from Commercial & Digital Transformation: Insights from decades of transformation initiatives in the chemical industry.
-
Product Information, AI & Commercial Performance: How trusted product data supports growth, customer experience, and digital scalability.
-
Live Q&A
Key questions we will address
- Why is Product Master Data becoming a strategic business topic?
- How does product information impact AI readiness?
- What are the biggest data and organizational barriers to digital transformation?
- Why do many AI and digital initiatives struggle to scale?
- How can product data improve customer experience and commercial agility?
- What role does product information play in commercial growth?
- How do global chemical companies approach transformation at scale?
- What lessons can leaders learn from large digital transformation programs?
Who should attend
- Commercial & Sales Leaders
- Digital Transformation Leaders
- Marketing Directors
- Product Management Leaders
- CIOs & IT Leaders
- Data & Governance Teams
- Innovation Leaders
- eCommerce & Digital Commerce Teams
- Chemical Producers & Distributors
