Overcoming the challenges of building your online product catalog

In a fast-digitalizing world, online catalogs are always-on, self-serve tools, effective to attract traffic and generate leads, from existing customers as well as from future ones…  Most chemical companies now realize they need an online catalog to provide the best brand experience when their sales reps are not available.

But building a catalog comes with a number of new challenges related to data structuration, availability of specialized resources or specific tools, and their connectivity.

Discover how ionicPIM elegantly solves these challenges and can:

•    Ensure product visibility on search engines
•    Provide a rich search experience on your website
•    Engage, educate, and capture online visitors